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Disney's Expedition Everest Challenge presented by Champion To Provide Unique Test of Skills and Thrills
Press Release
February 2008
LAKE BUENA VISTA, Fla.

Runners looking to test themselves beyond just physical endurance will find a unique test of skills - and thrills - in the inaugural Disney's Expedition Everest Challenge presented by Champion in September.

Disney's Expedition Everest Challenge presented by Champion is the first urban adventure race among Disney's Endurance Series, offering a rare combination of physical and mental challenges that will require competitors to be quick on their feet - literally and figuratively. The nighttime event, which debuts Sept. 27 at Disney's Animal Kingdom, will begin with a 5K run through the theme park, then transition to a fun obstacle course and finish with a scavenger hunt that will require a "passport," creating the ultimate test of physical stamina as well as intellectual endurance along with a traditional dose of Disney magic.

"Disney's Expedition Everest Challenge presented by Champion was created to offer runners a new experience, combining the best elements of some of our other endurance series races - running through a theme park and maneuvering through obstacles with a partner - and adding a scavenger hunt as an exciting new element at the end of the event," said Kathleen Duran, Area Sports manager for Disney's Wide World of Sports. "Creating the Expedition Everest Challenge presented by Champion adds another dimension to our Endurance Series, which continues to offer competitors of all ages and skill levels unforgettable endurance experiences."

Participants can compete in various divisions - men's individual, women's individual, men's team, women's team and co- ed team - and can register now for the event online at www.disneyeverestchallenge.com. The registration fee is $195 for team entry and $100 for individuals. Each participant receives a one-day ticket to Disney's Animal Kingdom or Epcot, a Champion performance apparel shirt, a finisher medal, as well as admission to the exclusive Expedition Everest Challenge post- event party hosted by Champion.

Disney's Expedition Everest Challenge presented by Champion is part of Champion's new "How To Play Weekend" at Disney, which includes Disney's Mixed/Co-Ed Fall Festival adult slowpitch softball tournament Sept. 28-30.

Disney's Endurance Series gives recreational athletes of all ages and abilities the chance to walk, jog, run and swim their way "around the world." From running marathons to road races and triathlons, participating athletes from across the country and around the world compete to stay in shape, achieve personal-best times and often to raise charitable donations.

Popular Endurance Series events include the Walt Disney World Marathon and Half Marathon (January), Disney's Race for the Taste 10K (October) and The Twilight ZoneTM Tower of Terror 13K (October). For more information, please visit www.disneyenduranceseries.com.

About Disney's Wide World of Sports Complex

Opened in 1997 at Walt Disney World, Disney's Wide World of Sports Complex is the premier sports venue for amateur and professional sports in the United States. The sprawling 220- acre state-of-the-art complex is home to more than 180 amateur and professional sports events each year, including the NFL Tampa Bay Buccaneers training camp, the Major League Baseball Atlanta Braves spring training and a Tampa Bay Rays regular- season series, the Pop Warner Super Bowl and the AAU National Championship events. The complex features The Milk House, a 165,000-square-foot field house which seats 5,000 for basketball; the 9,500-seat Champion Stadium ballpark; and the Hess Sports Fields, which include multiple baseball, softball and soccer fields. In addition, the complex has 10 tennis courts, including a stadium court and a track& field complex.

To meet the growing demand for elite events at the complex, Disney's Wide World of Sports is expanding the facility in summer 2008 with the construction of the Jostens Center, a multi-sport field house that will double the complex's ability to stage indoor events.

About Champion

Champion offers a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion can be purchased at most sporting goods and department stores. For more information about Champion for men and women visit www.championusa.com. Champion is a brand of Hanesbrands Inc.


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